STX Entertainment Pacts With Global Eagle’s Entertainment in Motion (EIM) for Exclusive International Airline Distribution Agreement
18 Jan, 2016
Global media company STX Entertainment has partnered with GEE whereby motion pictures and television programming produced and acquired by STX will be presented inflight on airlines around the world. The announcement was jointly made today by Kevin Grayson, President of Domestic Distribution for STX Entertainment, and Neal Rothman, President of Entertainment in Motion.
Part of the GEE group, Entertainment in Motion is the largest independent distributor of feature films and television content to the global airline market. EIM will have exclusive airline access to films and television shows both produced and acquired by STX, which specializes in the production, marketing, and distribution of talent-driven motion picture, television and multimedia content. Airline passengers will first have access to films delivered through the STX-GEE partnership this spring, with the airline premiere of The Boy and Desierto.
EIM will also help build STX brand awareness on flights throughout the world, including routes to and from North America and China, two of the biggest markets in the world for Hollywood films and television shows.
“This multi-year agreement represents an exciting partnership between STX and Entertainment in Motion, which has established itself as the leading distributor of film and television content across the airline market,” said Kevin Grayson, President of Domestic Distribution for STX Entertainment. “We are very confident in the ability of EIM and GEE to best represent the STX brand and our films and television shows in front of airline passengers worldwide.”
“STX Entertainment is a major player in the film production, acquisition and distribution business,” noted Neal Rothman, president of Entertainment in Motion. “GEE and EIM are thrilled to have reached this exclusive agreement with STX, which offers up an exciting source of great film and television content for our airline partners across the globe.”