GEE provides comment to Reuters on European inflight WiFi trends
16 Feb, 2015
Robin Cole, GEE's VP of Global Business Development, recently commented on the ancillary revenue opportunities that inflight connectivity provides to airlines in an interview with Reuters.
"Nowhere else in the world do you get that captive audience where you know everything about the people that got on the plane and what kind of advertisements you should offer them," said Robin Cole, Vice-President Global Business Development at Global Eagle Entertainment, which provides satellite-based Wi-Fi for airlines Norwegian and Southwest.
Read the full article Europe's airlines race for Wi-Fi in battle for passengers and new revenues.