GEE and Norwegian Air Launch Live TV on European Flights
23 Nov, 2015
GEE and low-cost airline Norwegian Air Shuttle today introduced Live TV as a commercial service aboard all Norwegian Air Shuttle (NAS) flights in Europe. The announcement was made during a live broadcast aboard a NAS flight from Oslo to Berlin.
The twelve month trial on more than eighty Wi-Fi-equipped aircraft will feature two TV channels, Bloomberg Television and TV2 News, across Europe. The free live television service will complement the free Wi-Fi that passengers already enjoy aboard all NAS flights worldwide, utilizing GEE’s AIRCONNECT Inflight Connectivity (IFC) platform.
Norwegian Air Shuttle also uses Global Eagle’s portal-based on-demand service for a broad range of inflight entertainment (IFE) content, including movies, music and games, elevating the NAS passenger experience. The live television service will enable NAS and GEE to optimize the infrastructure and connectivity to support a superior TV solution, a growing programming and content lineup, and new sponsorship programs.
“This milestone live television trial opens the door to more content choices, a better overall experience, and exciting sponsorship and advertising opportunities aboard Norwegian Air Shuttle flights and the GEE IFEC platform,” noted Thomas Ramdahl, Chief Commercial Officer for Norwegian Air Shuttle. “Our free Wi-Fi combined with our complementary live television offering sets the stage for a passenger experience like no other in the sky.”
“Live television is a popular choice among airline passengers who want a connected inflight experience that resembles their connected living room,” explained Walé Adepoju, Chief Commercial Officer for GEE. “This important collaborative trial between GEE and Norwegian Air marks an important component of next generation inflight connectivity offerings that Global Eagle is poised to deliver worldwide.”